Marketing and Communications

Each and every one of us plays a vital role in representing Eureka College and reflecting our reputation as an institution. By adhering to these brand guidelines, we will be helping to bring together everyone's individual efforts into one clear voice. This singular, consistent voice will reflect, strengthen and reinforce the Eureka brand.

Marketing Items

Brand Guidelines

Our brand, simply put, is our best identity. It’s who we are at the core. It’s our reputation, how others perceive us, and our first opportunity to represent ourselves.

 

The following is a framework establishing guidelines and standards for our brand. These standards apply to the college as a whole and, in turn, to all the supporting entities across the campus, it’s affiliated branches, and abroad.

 

These guidelines allow us to:

  • Represent ourselves accurately and consistently, so that we speak with a cohesive tone of voice and a message that resonates with our audience
  • Protect the institution’s integrity by portraying these communications as officially representing the college and/or its parts.
  • Eliminate confusion or dilution of the Eureka College brand and voice.
  • Increase our breadth and depth of reach with overarching marketing that transcends marketing to fragmented audiences.
  • Reign in misuse of the correct brand and confusion caused by “unofficial or unsanctioned” branding efforts.

 

Download the Eureka College Brand Guide

Media Relations

How to Submit a Press Release

Our office can help you spread the word to local and regional media about an upcoming event, guest speaker, or accomplishment (your own or that of a colleague or student).

 

Please submit the following form. Eureka College's Media Relations Coordinator, Blake Baxter will be in contact with you if there are any problems with your submission.

 

Please note: Because of print media deadlines, this media relations form should be submitted at least three weeks in advance of an event.

 

If you have a photo you would like to accompany your media release, please email it as an attachment to bbaxter@eureka.edu. Any supplied images and graphics need to be of high quality (300 dpi for print, at 100 percent of finished size).

 

Questions? Contact Blake Baxter, Media Relations Coordinator at (309) 467-6377 or by email bbaxter@eureka.edu

Powerpoint Templates

Powerpoint templates are available for use by the Eureka College community.

 

View templates here

 

Upon opening the file, a single title slide will appear. To add a new slide, click the dropdown next to “New Slide” and select the preferred layout. To change a slide layout, click the dropdown next to “Layout” and select the preferred replacement. To add text, click in a text box and begin typing, as the master slides are preset with font size, color and placement. If a pre-existing text box is not needed on a particular slide, click on the outer edge of that text box and delete it — or select a different layout option.

Logo Downloads

Logo and Wordmarks

 

Eureka College's logo symbolizes our tradition and values. Our name, college seal, and colors come together to form our logo, which makes a visual impression and brands our institution.

 

View logo and wordmarks here

 

Social Media Guidelines

Social Media

Social media is vitally important to how Eureka College communicates with its students, alumni, supporters, friends, and other campus community members. Like all communication coming from the University, messaging needs to be consistent, accurate, and professional.

 

Color Palette and Fonts

Color Usage

The color standards that apply to the Eureka College logo are detailed here. Eureka's official colors are Eureka maroon and gold, and the color placement and specifications should never be altered under any circumstance.

 

View the Eureka College Color Palette

 

Note: Due to the inconsistent nature of computer monitors and office printers, the colors depicted within this guide may not match the actual PANTONE® colors. When specifying colors, please refer to the PANTONE® or MADEIRA® (embroidery thread) number for accurate color reproduction.

 

Fonts

To support the Eureka College brand, the following fonts have been selected for use as the institution’s official typefaces. The Baskerville family provides a look that is trustworthy, stable, and classic. Baskerville is a serif typeface that has high readability for body copy, headlines, captions and callouts. It is available in Regular, SemiBold and Bold, with italic versions of each.
 

The Avenir Next family is a highly legible sans-serif typeface and provides a clean and contemporary look for body copy, headlines, captions and callouts. Avenir Next is available in Ultra Light, Regular, Medium, DemiBold, Bold and Heavy, with italic versions of each.

 

Download the Eureka College fonts

 

Official typefaces must be used in all collegiate-level print and digital materials including letterhead, business cards, website and marketing material.

Stationery Items
Authorized Vendors

Apparel Only

A Perfect Promotion

113 N. Main Street

Morton, IL 61550

(309) 263-7832

(Apparel and Accessories)

https://www.aperfectpromotion.com/

 

 

Awards, Banners, Signs

PIP Printing and Marketing Services

8325 N. Allen Road

Peoria, IL 61615

(309) 691-6500

(Brochures, Banners and Signs)

https://www.pip.com/peoriail459/

 

 

Joan's Trophy & Plaque Company

3891, 508 NE Jefferson Street

Peoria, IL 61603

(309) 674-6500

(Trophies, Custom Plaques, and Signage)

https://www.awardsnow.com/

 

 

Promotional Products, Gifts, Apparel

A Perfect Promotion

113 N. Main Street

Morton, IL 61550

(309) 263-7832

(Apparel and Accessories)

https://www.aperfectpromotion.com/

 

4imprint

101 Commerce Street

Oshkosh, WI 54902

(866) 624-3694

(Accessories, Apparel, Gifts, Novelties, Home/Office, Paper, Specialty and Sporting Goods)

https://www.4imprint.com/

 

 

 

Marketing Support

Marketing and Communication Planning

Are you in need of a marketing and or communication plan for your department, unit, initiative, or event? The Office of Marketing and Communications can assist in the development of these plans. We manage all public-relations activities. Team members also assist in Enrollment Management, Academic and Student Affairs and Advancement with all stages of marketing communication, including planning, writing, editing, design and production. Services include the creation of print publications, digital marketing and development, graphic design, video production, social media and photography. The team also produces the college's annual President’s Report and many additional print and digital pieces.

 

Email bparker@eureka.edu for project and support requests.

 

Tips for Successful Projects

Following are some of our recommended best practices when opening a new design project with our team.

 

Establish one main point of contact per department. Others may be considered subject matter experts within the department, but the point of contact should serve as the liaison between the department and University Marketing and Communications.

 

Allow a minimum of 6 weeks from project initiation to delivery. For larger projects (i.e., booklets, large-scale campaigns, new branding initiatives), the more time allotted for, the better.

  • Deliver all text (copy) and/or changes at one time.
  • New copy should be provided electronically.
  • Updates to an existing piece should be marked on the piece. In the event that large sections of copy are edited to an existing piece, submit this copy electronically.
  • If you have any preconceived ideas on the appearance of the project, provide them when the project is initiated. This could include ideas for layout, "feel", imagery, etc.
  • Assemble all feedback/changes on the proof and provide in one email/document or mark-up.

 

On average, a first proof is sent to the client 2-3 weeks after copy is received.

Turn-around may be longer if significant changes are requested.